I led the rebrand and website redesign for 2CV, transforming the company's established identity into a bold and contemporary digital presence. The challenge was to create a brand system that reflected both the confidence of its 30+ years of expertise and the progressive nature of its thinking, resulting in a more expressive visual language built around vibrant colour, oversized typography, and dynamic layouts.

Designed to strengthen 2CV's position on the global stage, the new identity balances differentiation with credibility, helping the brand stand out within a traditionally conservative sector. Alongside the redesigned website, the rebrand repositioned 2CV as a modern, culturally aware consultancy while retaining the depth, intelligence, and trust it has built over decades of delivering insight-led research.