While engaged in a Senior Designer FTC with creative and marketing agency Blue Bee, I led the creation of a new brand identity and website for the International Toy Board, supporting the launch of its initiative and establishing an independent voice for international toy businesses.

The visual identity embraces the playful spirit of the industry through a bold colour palette, dynamic soft-edged shapes, and a distinctive visual language that feels energetic, approachable, and instantly recognisable. Designed to balance professionalism with personality, the brand creates a strong platform for engaging both industry stakeholders and the wider toy community.

This sense of play extends throughout the website experience, with thoughtful interactions, animated transitions, and engaging micro-moments designed to delight users at every touchpoint. Together, the identity and website create a distinctive digital presence that captures the creativity and optimism at the heart of the toy industry while providing a scalable foundation for future growth.