From 2024 to late 2025, I partnered with Frame on a wide-ranging brand rollout following their bold rebrand, shaping how the brand comes to life across digital, social, and physical spaces.

The journey began with a full website redesign, reimagining the platform to reflect Frame’s refreshed identity while delivering a seamless, joy-filled booking experience. Across more than 30 page templates, I created a vibrant, highly visual interface that champions movement and inclusivity, combining energising colour, playful typography, and an intuitive class booking flow.

Building on this, I went on to define and design Frame’s organic social presence; developing a flexible, scroll-stopping system of templates and visual guidelines that brought consistency, energy, and personality across platforms.